Mall Of Indonesia is located right in front of the entrance of Kelapa Gading. It is one of the most strategically placed malls due to its dense population. Everyone that needs to go in Kelapa Gading will have to pass MOI. The mall was taken over and managed by Agung Sedayu Group. Its original goal was to be a shopping mall which catered mostly towards children. Throughout the years, MOI has had a vast number of unique visitors due to the extremely populated residential area that surrounds it. However, to cater to modern visitors, MOI is changing its concept which started in 2015.